Fruitful Practices #4- Social Networking

  • Approximate Time Commitment: 10 minutes
  • Partner: SEND International

More than any other time in history, we are seeing God move in various regions all across the Muslim world. Research has shown that common threads can be traced through various stories of successful church plants in Muslim fields. As we want to see more churches successfully planted, we want to learn from these consistent threads or “fruitful practices.” In the quarterly SEND Hope and Light E-newsletter, we will be introducing eight fruitful practice themes. The fourth theme is Social Networking. To read more Fruitful Practices

Partner: SEND International

Resource Description

Full Article

The “Fruitful Practices” series of articles highlights eight effective characteristics common among effective Kingdom-work and movements among Muslims. This issue continues the series with the 4th fruitful practice- recognizing the importance of social networks.

The Gospel Goes

While everyone is different, people generally gravitate toward others who are like them or who like doing similar things. For me, it works like this: I like football, so I can relate to others who like football. This principle applies also to Kingdom-building and to work among the unreached. If the unreached see themselves as different from those who attend church, the likelihood is high that they will never venture into church of their own accord. Some territories may not even have a church available yet for seekers to attend.

Historically, church planting meant literally setting up a church building or renovating one to be a church, and then inviting people to come. This might work in some places, but it is not effective in other places. Often the people do not come.  It is not enough to just wait for people to come to church to hear the gospel; we must find ways to bring the gospel to them. We need to look for places that the unreached feel comfortable, pay attention to their social networks, and meet them there.


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